At Kenvue, we strive to enrich a healthy planet by making choices to help safeguard the earth’s health. From choosing safe, healthy ingredients for our iconic brands to proactively establishing environmental, social and governance (ESG) standards throughout our supply chain, we strive to maintain healthy practices from top to bottom — and that, of course, includes our packaging.
Here’s how Kenvue incorporates innovative packaging to help you not only care for your everyday needs, but also care for the planet.
Kenvue’s commitment to sustainable packaging
We’ve all heard the phrase, “Reduce, reuse, recycle,” but what if you could also “refill”? That’s the thinking behind our sustainable packaging that can be found in several iconic Kenvue brand products.
Neutrogena® and Target Zero
The next time you’re shopping at Target, look out for an icon that helps designate if a product features packaging that is “refillable, reusable, or compostable, made from recycled content, or made from materials that reduce the use of plastic.”
That includes Neutrogena®, which joined the Target Zero sustainable packaging initiative to help drive the collective impact of multiple brands changing consumer behavior together. The program designates which products use packaging that is refillable, reusable, reduces the use of plastic or is made from recycled materials.
The goal is to make it easier for consumers to make informed decisions about which products have a focus on sustainability. One example of this is the Hydro Boost Cleansing Gel, Refill Pouch from Neutrogena®, which gently cleanses and boosts skin’s hydration, is made with 30% post-consumer recycled plastic and provides 83% savings in plastic compared to our 7.8 oz. bottle. To refill, simply twist open the pump cap of the 7.8 oz. cleanser bottle, and carefully pour facial cleanser into the empty bottle.
The Aveeno® pledge to the planet
For generations, Aveeno® has worked to create products that use nature’s soothing, dry skin healing properties to care for even the most sensitive skin, from newborns to adults. We know that skin isn’t the only thing that can require special attention, and that our planet also deserves our effort to maintain the natural beauty we’re surrounded with every day. That’s why we’re committed to reducing packaging waste and using more recyclable, recycled and renewable materials.
In 2020, we began introducing post-consumer recycled plastic into our packaging, and today more than 80% of Aveeno® bottles are recyclable, and we’re committed to a 25% reduction of virgin plastic packaging by 2025. Two examples of this are the Daily Moisturizing Body Wash Refill with Soothing Oat and the Daily Moisturizing Facial Cleanser Refill.
• We offer refillable packaging for select cleansers and washes, like the Aveeno® Daily Moisturizing Body Wash Refill with Soothing Oat, which helps lock in moisture, and gently cleanses sensitive, dry skin to reveal smoother, softer skin long after you shower.
• The Aveeno® Daily Moisturizing Facial Cleanser Refill is made with 30% post-consumer recycled plastic and provides 75% savings in plastic compared to our 12 fl oz. bottle. Formulated with oat that has been sourced in a purposeful way to help preserve its purity, this face wash leaves skin feeling hydrated and rinses easily for a clean feel.
Healthy babies, healthy planet
At Johnson’s®, we know that parents and caregivers want a healthy environment for their babies to grow up and thrive in, which is why we’re committed to making it easier for families to make smart choices with less plastic waste for a healthier planet.
• This includes items from the Johnson’s® refill range, like Johnson’s® Bedtime® Bath Value Refill, which is a paper-based refill carton that uses plastic for the cap and thin layers inside to protect the integrity of this bedtime bath. The packaging has 88% less plastic*, all while still providing a tear-free bath that helps soothe your baby while leaving delicate skin feeling touchably soft and smooth.
• We started in 2020 by transitioning from pumps to caps on Johnson’s® lotions and washes, helping reduce waste that was unable to be recycled from of landfill sites around the world.