For 130 years, Johnson’s® has set the standard for baby skincare. While you might know that familiar logo and scent, there’s much more to the brand than meets the eye. From scent to safety, here’s what you might not know about Johnson’s®.
Johnson’s® Baby is born
They say necessity is the mother of invention, and that’s true when it comes to the first product introduced into the Johnson’s® baby product line. Back in the 1890s, patients were complaining that the medicated plasters they had to use were irritating their skin. Looking for a better solution, Scientific Director Fred Kilmer made a discovery in the process — his formula helped alleviate diaper rash — and Johnson’s® Baby was born.
Safety comes first
Our Johnson’s® products go through a rigorous 5-Step Safety Assurance Process, which includes:
- Sourcing safe, raw materials and working with vendors that meet the company’s quality and safety standards.
- Reviewing the latest personal care, food and medicine studies to ensure ingredients meet the requirements for safe use and evaluating impurities.
- Appropriately designing and evaluating formulations for the user (newborn, baby, kids) and product type (rinse-off or leave-on).
- Testing for likely sources of irritation as well as confirming product efficacy and tolerance — and making sure each product is ready for real-life use under heat, cold, humidity and more to check for consistency, safety and quality.
- Listening to consumer feedback and monitoring new industry scientific studies to make any necessary changes to a product to maximize effectiveness and safety.
The nose knows
Did you know that studies have found that bathing babies with a scented bath product can result in 30% more engagement cues with their parents following a bath than babies bathed without scented products? Johnson’s® takes that to heart, and we collaborate with the world’s premier fragrance houses to create the gentle scents found in our products — from fruity and flowery to that classic powdery smell.
Helping sweet dreams
With more than a decade of scientific partnerships with behavior and sleep experts, Johnson’s® knows how important a good night’s sleep is to the overall health, cognitive ability and the mood of your little one—as well as the happiness of the whole family. That’s why the brand partnered with Dr. Jodi Mindell, a leading pediatric sleep expert from the Children’s Hospital of Philadelphia, to develop the 3-Step Bedtime Routine, which starts with a warm bath and is followed by a gentle massage and quiet time. Johnson’s® Bedtime® Baby Bath Wash with gentle NaturalCalm™ aromas is designed to help soothe baby in preparation for sleep.
Baby products for adults?
Johnson’s® products aren’t just for babies! There are a wide range of uses that adults can enjoy as well. Nourish your skin with Johnson’s® Baby Lotion to keep it hydrated and smelling like that one-of-kind Johnson’s® fragrance you know and love.
Leading the way in baby skin care research
From 2009-2022, Johnson’s® has consistently published more fundamental and clinical skin research than any other global baby skin care company and has generated more than 90% of all industry sponsored research on baby’s skin development and skin care globally.*