Behind the iconic packaging of OGX® lies innovative technology that has made the brand a leader in hair care and the #1 hair repair brand.* From groundbreaking science to putting consumers first, here are five things to know about this beauty brand.
1. A bit of OGX® history
Founded by a former hairdresser, OGX® hair and personal care products joined the Kenvue family in 2016. OGX® is dedicated to developing high-performance formulas to support hair health and resilience from root to tip. The brand blends recognizable, proven ingredients to equip consumers with the products they need to prevent and repair damage.
2. The science of hair innovation
OGX® is always innovating to meet specific hair care needs. Enter their new Bond Protein Repair line: The bonding repair system uses a dual-action formula to rebuilds bonds in the inner hair cortex and also bind to damaged sites on the hair cuticle to help keep hair strong, smooth and resilient, without excess weight. Its formula provides the proteins and repair molecules that dry, damaged hair needs to yield healthy-looking and resilient locks.
The shampoo and conditioner line also features the brand’s recently upgraded base formula, now with its proprietary, science-backed Lipi Pro Shield™ Technology. This enhanced hair care is formulated for healthy hair in just one wash by delivering two times more lipid and protein protection compared to non-conditioning shampoo, with continuous use.
3. More than shampoo & conditioner
While OGX® may be best known for revolutionizing shampoos and conditioners, their expertise extends beyond your tresses. From body care products to treatments and stylers, these additional products contain high-quality ingredients like hyaluronic acid, pink sea salt, coconut oil and argan oil to leave your hair (and body!) soft and smooth. Many of these products are extensions of their best-selling product lines, including Damage Remedy+, Renewing+ and Thick & Full+.
4. Committed to care
Ingredients are carefully selected, and our products go through a rigorous safety assurance process designed to meet or exceed industry and regulatory standards for personal care products. OGX® shampoos and conditioners are also formulated without sulfated surfactants and parabens (which is clearly marked on the front and back label).
5. Color care excellence
After a visit to the salon, they know how important it is to maintain color for as long as possible. Formulated with a highly pigmented purple shade and ingredients like purple fig, iris and keratin, the OGX® Impecca-Blonde shampoo brightens blonde hair while fighting off brassiness. Whether the hair is color-treated, naturally blonde or silver, the line is designed to add color protection to any hair care routine.